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TOY INDUSTRY
TOY INDUSTRY

May 2021 Total No.206 E-Monthly : www.toymag.cn

P38 Market
Demand Continues to Grow for
Outdoor Toys & Games
Comment
7 Declining Birthrate Urges New Directions for Toy Industry
Features
12 Let Me Tell You about TCG Craze
13 A Close Look into Billion Yuan Worth of TCG Market
16 Top Players Enjoy Strong Momentum with Considerable Impact of IP
17 Domestic Fans Holding Optimistic Prospect for CCG
19 Profitability or Credibility? A Balance is Critical
21 Special Chinese TCG & CCGs One of the top toy and play trends
identified by The Toy Association for 2021 is
23 The World’s Most Popular TCG Top 10 "Rediscovering Play," which includes outdoor
25 Card Games from European & American Markets toys and games for all ages. According to The
NPD Group, U.S. toy sales for 2020 reflect the
Market
growing trend, with categories like sports toys
28 Wholesale Roundup (+31 percent) and summer seasonal toys (+24
30 New Retail Entry, New Star Category: TCG percent) showing strong gains last year.
31 Hot Toys of 2021 Q1
34 Short Videos Make A New Craze for Magic Frisbee Ball Flying UFO Flat Throw Disc
To subscribe
38 Demand Continues to Grow for Outdoor Toys & Games
TOY INDUSTRY sees 12 issues
Fair for each year. Subscription fee:
50 Innovation Earns New Opportunities for Toy Exhibitors at Virtual Canton Fair
·Publication
Management
Domestic-RMB300 (postage inc.);
52 What Makes Squishmallows Boom? Hong Kong, Macao and Taiwan-
55 Distributor Sales Meetings in Need of Reform for Higher Efficiency HKD570 ( postage inc. )
Originality
·E-monthly
58 Wisdom behind Design of Educational Toys RMB120 for 12 issues/year
(PDF document in Chinese)
60 Creative Interactions Encourage Integration between Programming and Educational Toys
Strollers & Ride-Ons
62 Three Tactics to Keep the Riding Toy Craze ·PDF 电子版
63 Good Choices for Riding Toys in Summer 120 元人民币全年 12 期。
Animation
Contact us:
66 Tactics by Two Giants Tapping into Animation Segment
TEL:+86 20-66842027
Quality
Email:maged@ctoy.cn
70 Don’t Overlook These Risks That Make Construction Toys Dangerous

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