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TOY INDUSTRY
TOY INDUSTRY

Nov. 2020 Total No.200 E-Monthly : www.toymag.cn

P61 Product
Comment Toys Are Tools for Learning &
7 Safety Always the Priority Fun Amid Uncertain Times
Licensing
12 Reconstruct Licensing in Toy Business
13 New Trends and Big Moves Bring Challenges to Boundless Integration of Toys with Other
Sectors
17 Design & Marketing Should Match the IP
19 The Key for “Co-Branding”: Long-Term Operation
21 Hot IP or Not? This Is A Question
23 New Strategies of Licensing Business for Toy Companies
26 Domestic Licensed Toys Gallery
This year has been uncertain, but
28 Overseas Licensed Toys Gallery
one thing is for sure: toys and games are
Focus considered ‘must-haves’ by families who
are spending more time together at home
32 Indoor Playgrounds in the Ascendant
and trying to make it through less than ideal
34 7 Key Tactics for the Digitalization of Toy Industry circumstances.
Market
40 Wholesale Roundup
42 Guochao, Blind Boxes and Licensed Merchandise in Trend To subscribe
43 Hot Toys of 2020 Q3 TOY INDUSTRY sees 12 issues
for each year. Subscription fee:
46 Festival-Themed Toy Bricks to Be the Next Star Category on Bestselling Lists
49 Get the Boys, Get the Market
·Publication
Fair Domestic-RMB300 (postage inc.);
52 Virtual Canton Fair Pushing the Digitalization of Toy Industry Hong Kong, Macao and Taiwan-
HKD570 ( postage inc. )
Strollers & Ride-Ons
64 What’s New for the Christmas 2020 ·E-monthly
RMB120 for 12 issues/year
Industry (PDF document in Chinese)
66 United as One to Build the Fame of "Made-in-Jieyang"
68 Jieyang Toy Association Welcomes the New Administration
·PDF 电子版
Originality
120 元人民币全年 12 期。
72 Chinese Culture Inspiring Guochao Toy Designs
Law Comment Contact us:
74 Analysis of IPR Infringement in Toy Aisle TEL:+86 20-66842027
Email:maged@ctoy.cn

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