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TOY INDUSTRY
TOY INDUSTRY

July 2021 Total No.208 E-Monthly : www.toymag.cn

P48 Market
Proof that Toys are "Not Just for
Kids"
Comment
7 Stay Alert to the Ongoing Global Chip Shortage
Features
12 “Three-Child Policy” Fosters New Opportunities
13 New Policy Stirring up the Trillion-Worth Baby Care Market
16 Are You Ready for the Upcoming “Baby Boom”?
18 Three Types of Companies Competing for Baby Toy Segment

20 Six Key Figures that You Must Know about Chinese Population
22 New Thoughts on Cross-Border Strategies
24 Less Children? No Problem! They Have Moves!
Over the past few years, The U.S. Toy
Focus Association's trends team has been tracking
the evolution and growth of the "kidult" toy
28 How Long will the Troubled Blind Box Category Stay Prosperous?
market. A "kidult" is an adult who continues to
30 Manufacturers Take Active Actions to Tackle Rising Costs and Raw Material Shortages purchase toys to play with, collect, and enjoy.
32 The Collapse of Globalegrow E-Commerce Shocking the Cross-Border E-Commerce Industry
Market
To subscribe
36 Mid-Year Review: Five Hot Sale Categories Drove the Market Going up
TOY INDUSTRY sees 12 issues
38 Wholesale Roundup for each year. Subscription fee:
41 Advanced Puzzle Becomes the New Star Category on E-Commerce Marketplace
·Publication
44 Japanese Toy Market Remains Prosperous amid Double Hits
Domestic-RMB300 (postage inc.);
46 Check out Highlights of The Japan Toy Awards Hong Kong, Macao and Taiwan-
HKD570 ( postage inc. )
48 Proof that Toys are “Not Just for Kids”
Top Brands of Chinese Building Bricks ·E-monthly
RMB120 for 12 issues/year
58 SEMBO Determines to Spell out Chinese Power by Toy Bricks
(PDF document in Chinese)
59 MUWAN Committed to Achieving A Leading Wooden Toy Block Brand
60 JAKI Boasts A Music Box that was Sold 10 Million within 3 Months
·PDF 电子版
61 Technology + IP Makes HAPPY BUILD A Rising Star as A Hybrid Toy Brick Brand
120 元人民币全年 12 期。
Industry
62 73-Year-Old “LT Duck” Embarks on A New Journey Contact us:
Strollers & Ride-Ons TEL:+86 20-66842027
Email:maged@ctoy.cn
64 Riding Toys for This Summer
Quality
70 Explanatory Notes on Age Determination Guidelines

华旺实业 11