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TOY  INDUSTRY
                            TOY  INDUSTRY





                  Feb. 2021  Total No.203         E-Monthly : www.toymag.cn




                                                                                      P54 Fair
                                                                                       Which Toy Trends Will Prevail
               Comment                                                                 in 2021?
               7    E-tailers Embrace Sustainability Strategies
               Features
               18  Little Bricks Building A Big Wonderful World!
               19  Heavy Investment for Brand Building, Chinese Toy Brick Brands Making A Strong Rise
               23  Chinese Brands Take Multiple Measures to Seize the Market
               25  An Optimistic Outlook for Domestic Construction Toy Brands with A Favor of Products in Series
               28  XQ: Maximize Its Strength for A Smooth Transformation
               29  Qunlong: Design, Development and Automated Manufacturing for Further Advance
                                                                                          Toys and games reigned supreme for
               30  International Construction Toy Segment Appears Higher Diversity than Expected  families spending most of their time at home
               32  Construction Toys from Domestic Market                             in 2020, and trend experts at The U.S. Toy
                                                                                      Association are predicting another play-focused
               34  Construction Toys from International Markets                       year for 2021.
               Market
               38  Wholesale Roundup
               40  Construction Toy Category Keeps Booming
               41  Hot Toys of  2020 Q4
                                                                                      To subscribe
               44  Hot Toy Properties Enjoy Good Sales Year on Year; “Super Wings” Toys Witness A Good Start
                                                                                           TOY INDUSTRY sees 12 issues
               Industry
                                                                                      for each year. Subscription fee:
               48  A New Milestone! Li Tong Messe Frankfurt Selected As One of Top 100 Fair Organizers
               Fair                                                                   ·Publication
               49  Toy & Edu China to Present Global Debuts of A Bulk of Toys         Domestic-RMB300 (postage inc.);
                                                                                      Hong Kong, Macao and Taiwan-
               50  A Sneak Peek of New Toys at Toy & Edu China 2021                   HKD570 ( postage inc. )
               54  Which Toy Trends Will Prevail in 2021?
                                                                                      ·E-monthly
               Strollers & Ride-Ons                                                   RMB120 for 12 issues/year
               62  Strollers Coming Soon in 2021                                      (PDF document in Chinese)
               Quality
               66  An Analysis on Quality Issues of Children Makeup
                                                                                      ·PDF 电子版
               Originality                                                            120 元人民币全年 12 期。
               70  Creative Student Toy Design Work
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